Lead enrichment is the process of enhancing your existing lead data with additional information like verified email addresses, phone numbers, company details, and firmographic data. B2B data enrichment helps sales teams personalize outreach, qualify prospects faster, and improve conversion rates by filling in the gaps in your CRM or lead list.

Waterfall enrichment is a data enrichment strategy that queries multiple data providers in sequence for each lead. If the first provider doesn't return a result, the system automatically falls back to the next one. Enrichabl uses waterfall enrichment for email verification (through Bounceban and Mailveri) and AI enrichment (through OpenAI and Gemini) to maximize coverage and accuracy across your entire lead list.

Enrichabl is a simpler, more affordable Clay alternative. Clay charges $149/mo+ with a per-credit system where every action costs credits - even failed workflows. Enrichabl charges a flat $30/mo or $50/mo with no per-lead fees. Both offer waterfall enrichment workflows, but Enrichabl uses a BYOK model so you pay API providers directly at their rates with zero markup. You get the same lead enrichment capabilities without the credit burn.

Clay charges $149/mo+ and uses a credit system where every action costs credits - even failed workflows burn credits. With Enrichabl, you pay a flat $30/mo or $50/mo fee and connect your own API keys. You pay providers directly at their rates with zero markup. Same waterfall enrichment workflow, without the credit burn or surprise invoices.

We use waterfall verification through Bounceban and Mailveri - not just a single check. This catches invalid, risky, catch-all, and disposable addresses that single-provider verification misses. Our goal is to keep your bounce rate under 2% so your sender reputation and inbox placement stay protected.

30 minutes, not 30 days. Import your CSV, connect your API keys, and start enriching. No steep learning curve, no complex workflow builder to learn, no dedicated RevOps resources required. If you can use a spreadsheet, you can use Enrichabl.

You connect your own API keys for OpenAI, Gemini, Firecrawl, Bounceban, and Mailveri. You pay those providers directly at their standard rates - we never mark up, resell, or charge per-lead fees. It's what advanced users build themselves by connecting APIs, but productized into a simple interface.

Yes - every account starts free with 100 leads and full access to all features: AI enrichment, waterfall email verification, web scraping, and CSV export. No credit card required, no trial time limit. The only limit is lead count. Upgrade anytime for higher limits.

No contracts, no auto-renewal traps, no data destroy provisions. Cancel anytime with a click. Your data is always yours - export your enriched leads as CSV whenever you want. We're the opposite of the ZoomInfo model.

For a typical workflow (AI enrichment + email verification) on 1,000 leads, you'll pay roughly $4 directly to providers: ~$0.15 to OpenAI for AI columns and ~$3-4 to Bounceban/Mailveri for email verification. Compare that to $200+ on Clay or $99+ on Apollo for the same results.

All data is encrypted in transit and at rest. Your lead data is never shared with third parties, and you can export or delete it at any time. We're GDPR and CCPA compliant.