What Is Intent Data?

Intent data captures buying signals that indicate when a company is in an active evaluation or purchase cycle. This data enables sales teams to prioritize outreach to companies most likely to buy, dramatically improving conversion rates and reducing sales cycle length.

There are two main types of intent data: first-party intent (signals from your own website, such as pricing page visits, demo requests, and content downloads) and third-party intent (signals from external sources, such as topic research on review sites, content consumption across the web, and search behavior).

Third-party intent data providers like Bombora, G2, and TrustRadius aggregate anonymous browsing behavior across thousands of websites to identify companies researching specific topics. When a company shows elevated research activity in a topic related to your product, they receive a high intent score.

While Enrichabl does not currently provide third-party intent data directly, its AI enrichment capabilities allow teams to research recent company activity, news, funding events, and job postings - all of which serve as proxy intent signals for identifying companies in active buying cycles.