What Is Contact Discovery?
Definition
Contact discovery is the process of identifying and finding new business contacts at target companies, including their names, job titles, email addresses, and phone numbers, for sales prospecting and outreach.
Contact discovery is the process of finding decision-makers and influencers at target companies who match specific criteria like job title, department, and seniority level. It is the first step in outbound sales and account-based marketing workflows.
Contact discovery methods include: searching business databases (Apollo, ZoomInfo, LinkedIn Sales Navigator), scraping company websites and LinkedIn profiles, using email pattern matching with company domains, and leveraging AI to research organizational structures.
Effective contact discovery requires combining multiple sources because no single database has complete coverage. A contact may be findable through LinkedIn but not in a data provider's database, or vice versa. Multi-source discovery with waterfall matching maximizes coverage.
Enrichabl supports contact discovery through its integration with multiple data providers and AI enrichment capabilities. Teams can use AI columns to research companies and identify key contacts, then validate discovered contact information through email verification and phone enrichment.
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