About Enrichabl: B2B Lead Enrichment Built on BYOK
TL;DR
Enrichabl is a B2B lead enrichment platform founded in 2024. We use a Bring-Your-Own-Key (BYOK) model so customers pay data providers directly at cost, with no per-lead fees and no platform markup. Our mission is to make enrichment transparent, predictable, and data-provider neutral.
Our Mission
Lead enrichment should be a utility, not a margin trap. Most platforms in our category charge per-lead, per-credit, or per-seat fees that scale unpredictably and lock teams into a single data vendor. We started Enrichabl because we believed B2B teams deserved an honest alternative: flat pricing, transparent costs, and the freedom to choose the data providers that work best for their market.
Our mission is to give every B2B team - from solo founders to multi-client agencies - access to high-quality enrichment without the hidden math.
What BYOK Means and Why It Matters
BYOK stands for Bring Your Own Key. Instead of reselling enrichment data with a platform markup, Enrichabl lets you connect your own API keys for the data providers you choose (for example, a contact data provider, an email verification service, or an AI model). When you run an enrichment job, our infrastructure orchestrates the workflow - but the provider calls go directly from our servers to your providers, and they bill you directly at their rates.
The result: you see the true cost of enrichment line by line, you can swap providers any time, and you never pay an opaque markup on data that someone else produced.
Founding Story
Enrichabl was founded in 2024 by a small team that had spent years building outbound sales tooling and watching customers burn through credit-based enrichment budgets. We kept hearing the same complaints: per-lead fees made forecasting impossible, single-vendor dependence meant poor coverage in international markets, and platform markups quietly turned a $0.05 data lookup into a $0.30 line item.
We launched Enrichabl as the platform we wanted to use ourselves: flat monthly pricing, BYOK for every data provider, waterfall enrichment across multiple vendors, and a CSV-in, CSV-out workflow that fits the way real go-to-market teams operate.
What We Value
Transparency
We show provider costs in the open. There is no hidden margin layered on top of data you could buy directly.
No Per-Lead Fees
Our platform pricing is flat and predictable. You never pay Enrichabl per record enriched - that fee structure exists to extract margin, not deliver value.
Data-Provider Neutrality
We do not own the data. We integrate with the best providers and let you pick the right mix for your market, geography, and budget.
You Own Your Stack
Your provider keys, your data, your CSVs. If you ever leave Enrichabl, you walk away with everything you brought in.
What We Build
Enrichabl is a full-stack lead enrichment platform. We provide bulk CSV enrichment, an API for programmatic workflows, AI-driven custom field generation, web scraping for firmographic data, and waterfall email verification across multiple providers. Every feature is built around the BYOK principle: orchestration is ours, the data is yours.
Learn more about how the platform works on our waterfall enrichment page, or see how teams use it in our use cases.
Contact Us
Questions, partnership inquiries, or feedback? Reach the team directly:
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Flat-rate B2B lead enrichment with BYOK. No per-lead fees, no credit games, no surprises.
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